Albert Heijn

Claustropfobia, project in and supported by Albert Heijn supermarket (Het Oude Noorden – Rotterdam), during May 1999.
Maddy Arkesteyn manipulated many products by mixing shape and brand recognition of well-known products. The Albert Heijn intercom transmitted a sound tape whispering a surrealistic list of products on the intercom of the supermarket.

 

Albert Heijn

Albert Heijn

Albert Heijn Maddy Arkesteyn

Albert Heyn Maddy Arkesteyn

Albert Heijn Maddy Arkesteyn

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Albert Heijn Maddy Arkesteyn

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Studio view

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